Northpoint
About Northpoint Systems

We started this because finance teams deserved better tools.

Daniel spent six years at Tableau watching analyst teams build the same six dashboards, over and over, for finance teams who weren't allowed to touch the underlying data. Sarah spent four years at Splunk wondering why every operational alert system stopped at infrastructure, never crossing into the financials. We met at a conference in 2017, found we'd been complaining about the same thing for a decade, and started Northpoint eight months later.

Eight years on, we are 214 people serving 312 mid-market enterprises. We've raised $178M across four rounds, most recently a $112M Series C from Sequoia in September 2025. We are profitable on a steady-state basis; we're investing the round into the Atlas platform itself, the EMEA expansion, and a new APAC region opening in Q3 2026.

Leadership

Daniel Reyes
Co-founder & CEO
Prior: Director of Product, Tableau (2011–2017)
Sarah Chen
Co-founder & CTO
Prior: Principal Engineer, Splunk (2013–2017)
Priya Narayanan
VP Engineering
Prior: Engineering Director, Looker (2017–2023)
James Okafor
VP Sales
Prior: RVP Mid-Market, Snowflake (2019–2024)
Aisha Raza
VP Customer Success
Prior: Director CS, Workato (2018–2024)
Mark Tobias
VP Finance & CFO
Prior: Controller, MongoDB (2014–2024)
Lena Park
VP People
Prior: Director People Ops, Plaid (2018–2024)

Selected milestones

Jan 2018
Daniel and Sarah leave Tableau and Splunk; Northpoint Systems incorporated in Delaware.
Aug 2018
Founders Fund leads $4M seed.
Mar 2019
First customer (a Seattle-area logistics SMB, still on Atlas in 2026).
Jul 2020
Insight Partners leads $14M Series A. Reconcile module launches.
Sep 2021
Pulse module launches. Headcount crosses 50.
Jun 2022
Dublin office opens (EMEA HQ).
Mar 2023
Bessemer leads $48M Series B. Customer count: 152.
Sep 2025
Sequoia leads $112M Series C. ARR $42M, 312 customers, 214 employees.